My Work

Woman with long curly hair speaking into a microphone at a conference or event, standing behind a podium in front of a large projection screen displaying text.

The Journey Album Premiere & Listening Experience

Led the creative planning, marketing, and execution of the premiere of The Journey, an eight-track self-love EP, culminating in a sold-out listening experience attended by more than 200 guests. Sponsored by Ohio University, the event transformed the album release into an immersive celebration of music, storytelling, and community. Responsibilities included securing university sponsorship, coordinating event logistics, developing promotional campaigns, managing audience engagement, and overseeing the overall creative vision. The premiere showcased the project to a live audience while creating a memorable experience that amplified the album’s message of self-love and personal growth.

Learn more here!
Promotional poster for a song and dance show featuring three young men posing in front of neon-style text that reads 'Starting Madhouse' and 'Gomali'. Includes event details: Saturday, April 18, doors open at 7:30 PM, show starts at 9:30 PM, tickets available at thesonganddance.com.
White lowercase letters 'o' and 'n' on an orange background.
A logo for WAER 88.3, a Syracuse University radio station, featuring the station's call sign in bold navy blue and orange numbers, with the university's name and a reference to the Newhouse School of Public Communications in smaller orange and navy blue text.

Digital Marketing, Content Strategy, and Social Media Analytics Experience

Generated approximately 900 likes on a top-performing 444 Sounds artist post, achieving 22.5 times the account’s previous 40-like average.

Supported OTN’s Instagram growth from 900 to 1,200 followers in three months, contributing to a 33% increase through strategic content planning.

Created platform-specific content and supported digital campaigns across 444 Sounds, OTN, WAER, and Spring Madhouse to strengthen artist visibility and audience engagement.

Built an Excel dashboard to track content performance and turn audience insights into weekly marketing recommendations.

Learn more here!
Blue background with white text reading "Primary Wave Music" and a small circled logo with the letters "PW".
Clover logo featuring a four-leaf clover icon in green next to the word 'clover' in gray text.
Logo of Newhouse School featuring a large orange letter 'S' on a navy blue background with the text 'Newhouse School' below.

Music Marketing & Brand Strategy

Contributed to music industry marketing and brand strategy across Primary Wave, Clover, and graduate studies by developing visual presentations and campaign materials using Canva to communicate artist insights and positioning. At Primary Wave, supported brand partnership ideation for roster artists, including legacy acts such as Jill Scott, helping shape strategic concepts used in artist growth and promotional success. At Clover, created top-of-funnel email campaigns designed to engage potential customers and build interest in the brand, with one email implemented within the official marketing funnel. In graduate coursework, developed structured, visually driven presentations to clearly present artist data, marketing insights, and strategic recommendations.

Learn more here!