Social Media Growth, Digital Campaigns & Content Analytics

OTN – Social Media & Content Growth
Supported the growth of OTN’s social media platforms by creating engaging content and strengthening brand storytelling. Helped plan and execute content strategies aligned with platform trends to increase engagement and visibility. Collaborated with the team to improve consistency, audience interaction, and overall digital presence.

Content Analytics & Performance Tracking – Spring Madhouse
Built and maintained an Excel system to track content performance and social media trends. Analysed weekly engagement data to identify what content performed best and why. Used insights to support data-driven improvements in weekly content strategy and overall digital growth.

WAER – Digital Marketing Coordinator
Assisted with digital marketing efforts by creating content and supporting campaign execution to boost online engagement. Contributed to improving brand awareness and audience reach across digital platforms.

Artist Marketing & Fan Engagement – 444 Sounds

Developed and managed social media content supporting artist discovery and audience growth. Created a top-performing fan-account post that generated approximately 900 likes, achieving 22.5 times the account’s previous 40-like average. Used platform trends and engagement insights to optimize content strategy, strengthen fan connections, and increase artist visibility.